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Flipkart is an Indian online retail company in 2007 headquartered in Bangalore and it is one of the leading e-commerce players in the country with over 11.5 million book titles listed, 11 different categories more than 2 million registered users and sale of 30000 items per day. Flip-kart started with selling books and now they are present across various categories including movies, music, games, mobiles, cameras, computers, healthcare & personal products, bags & luggage, home appliances and electronics. The main goal of the company is to provide a memorable online shopping experience to the customers and it has been mostly marketed by the word of mouth advertising and customer satisfaction has been their best marketing medium.